American Alliance of Museums: Twenty-six organizations have gained accolades in the 21st annual Media & Technology MUSE Awards

illiuminated panels and vase in an exhibition gallery

illiuminated panels and vase in an exhibition gallery

For Immediate Release

July 8, 2020 – Twenty-six organizations have gained accolades in the 21st annual Media & Technology MUSE Awards, presented by the American Alliance of Museums (AAM’s) Media & Technology Professional Network. Awardees include:

AR/VR/Mixed Reality


Back to the City of the Sun via Augmented Reality

Cahokia Mounds Museum Society, Schwartz & Associates

“The reviewers were particularly impressed with the design and implementation of the AR experience over such an expansive physical environment.”


NASCAR Hall of Fame Engine AR

NASCAR Hall of Fame, Cortina Productions


Apollo Landing Site Panoramas in VR

Fort Worth Museum of Science and History

Digital Campaign 


Urban Archive

Museum of the City of New York, Urban Archive

“This project is simply superb in its design, implementation, innovation and ingenuity. It has imbued an ongoing, ever-changing awareness of nearby history in a way that is subtle and magical. The platform is easy to find and use, with so much added value that is relevant to the public. The mapping + matching technology of Urban Active is great and can be used in more ways with regard to street art, personal history, crowd sourcing and much more.”


Getty of Thrones

J. Paul Getty Trust



The New York Botanical Garden

Enterprise Technology


Trams and Tech: A Data Journey with the Museum of Transport and Technology

Museum of Transport & Technology, Dexibit

“This implementation is an effective use of a data analytics platform empowering the business units to make data driven decisions without dedicating resources to achieve similar results.”

Mobile App


Walking Cinema: Museum of the Hidden City Mobil App

National Endowment for the Humanities, Walking Cinema

“This is a really effective use of AR, exploring the everyday world and seeing the echoes of the past brought to life with a compelling and interesting narrative. It’s a good use of the technology and the content is well-considered and delivered.”


Message Máximo

Field Museum



National Museum of Natural Science


The Jewish Museum Mobile App

The Jewish Museum

Online Experience


Bauhaus: Building the New Artist

Getty Research Institute

“This project includes unique online components that create deeper understandings of the content through text, images, and interactives. The reviewers applauded the project’s clear connection to visitor outcomes and the choice to focus on a linear pathway. The project took a unique approach to audience participation with simple and fun interactive games that help visitors understand theories, philosophies, and perspectives.”


Smart Museum – The Allure of Matter

Smart Museum of Art

Onsite Digital Experience


The Epitome of Aesthetics – New Media Art Exhibition

National Palace Museum

“The installation displays a wide range of technological applications that support collection presentation and provide context for these works of art. The diversity of skill, and range of original engagement make the installation rich and unique in its presentation. The submission spoke to a wide range of educational applications taking into account inclusive learning styles before, during and after a visitor’s experience in the gallery.”


Climate Converter

Museum of New Zealand Te Papa Tongarewa, DOTDOT


Red Team at the International Spy Museum

International Spy Museum

Honorable Mention


Taiwan Power Company, 23Design



Vietnam on Tape

Bullock Texas State History Museum

“The podcast uses a truly unique object, a 19-minute audiotape recorded in the Vietnam war to unlock a personal, intimate story about and by the man who lived and recorded it, Texas native and historian Jim Kearny. During this beautiful five-episode story, we grow close to Jim and his story, which is both uniquely Texan, American, and universal. The reviewers felt that this story couldn’t have been better brought to life than through the intimate and personal medium of a podcast and its potential to reach both a local and worldwide audience.”


On the Record at the National Archives

The National Archives, Better Lemon Creative Audio


Q & Abe: A Podcast at President Lincoln’s Cottage

President Lincoln’s Cottage

Research & Innovation


The UniDescription Project: Increasing Empirical Understanding of Audio Description with People Who Are Blind or Visually Impaired

University of Hawaii at Manoa

“This proof-of-concept project shows the possibilities for museums to make their stories accessible. By including free and open source tools for audio description, it has the potential to be a game changer for accessibility of heritage content.”


Virtual Fashion Archive

The Museum at FIT


Wandering at Ancient Sazum

National Palace Museum

Video, Film, Animation, & Live Media Or Digital Performance


Spit Spreads Death: The Parade

Mütter MuseumBlast Theory

“This was an extremely innovative use of the medium given its defined purpose, audience and context. The organizational effort around community involvement was exemplary and inspiring. Its impact on the museum field could be significant as it demonstrates new ways to access or reuse information and resources to make an impact in the local community. Documenting the live event and providing the background information with images/rigorous research and interviews was excellent.”


Apollo 50: Go for the Moon

Smithsonian National Air & Space Museum


Rotunda Film at the Atlanta History Center

Atlanta History Center, Cortina Productions


“This year’s MUSE Awards are unique in being our first digital celebration, fitting after the past few months which have demonstrated the importance of digital and technology initiatives in connecting museums and their visitors, even when the doors are closed” said Corey Timpson, Co-chair of the Media & Technology Network. “Congratulations to all our 2020 MuseAwards finalists and to all who celebrated the outcomes of successful projects with their entries.”

MUSE awards recognize outstanding achievement in Galleries, Libraries, Archives, and Museums (GLAM) media. The Media & Technology Professional Network’s annual awards are presented to institutions that enhance the GLAM experience and engage audiences with useful and innovative digital programs and services. The MUSE awards celebrate scholarship, community, innovation, creativity, education, accessibility, and inclusiveness.

About the American Alliance of Museums

The American Alliance of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. Representing more than 35,000 individual museum professionals and volunteers, institutions, and corporate partners serving the museum field, the Alliance stands for the broad scope of the museum community. For more information, visit

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